Bing Click Through Rate Benchmarks: What's a Good CTR on Bing?
Bing Click Through Rate Benchmarks: What's a Good CTR on Bing?
The benchmark data that exists, what it actually tells you, and what to do when your numbers fall short.
By
Jenny Reid
Updated on
July 5, 2026
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Rankings on steroids!
If you are benchmarking your Bing organic performance against your Google CTR instincts, you are using the wrong ruler. The two engines have different SERP layouts, different audiences, and meaningfully different click-through rate curves by position. Treating them as interchangeable leads to misdiagnoses, missed optimization work, and the wrong decision about where to focus your effort.
The honest starting point: robust, current Bing CTR benchmark data does not exist. The most cited studies are from 2021-2022. Bing has not published its own aggregate CTR figures. What we have are reference ranges from third-party research, patterns from Bing Webmaster Tools data across multiple client accounts, and directional comparisons with Google. This article gives you all of that, labeled clearly so you know what you are working with.
Why Bing CTR differs from Google
The gap is not arbitrary. Several structural factors push Bing's CTR distribution in a different direction, and understanding them matters for setting realistic expectations.
Bing's SERP is more visually busy than Google's for many query types. Image carousels appear more frequently. The Copilot AI sidebar answers a broad range of informational queries directly, often without the user needing to click an organic result at all. For how-to and definitional queries in particular, that sidebar compresses organic CTR across the board, not just at position 1. This is not a future concern; it is measurably happening in 2024-2025 Bing Webmaster Tools data.
The Bing audience also behaves differently. It skews older and is heavily desktop-weighted. Bing users search less frequently per session than Google users, and when they do search, they often come in with clearer commercial intent, particularly in finance, travel, and home services. The implication: a Bing user who reaches position 1 for a commercial query is often ready to click. For informational queries, the Copilot dynamic means the opposite is increasingly true.
Understanding how SEO works in Bing reveals another factor: Bing's ranking signals weight domain authority and page age more heavily than Google does. That means the results in positions 1-3 tend to be established, recognized domains. Recognized brands get higher CTR at any given position, so Bing's ranking behavior partially self-selects for higher position-1 CTR.
Note on Copilot and AI answers: Since Bing integrated Copilot answers prominently into its SERP in 2023-2024, organic CTR for informational queries has declined for mid-page results.
Bing organic CTR by position: the best available data
The most widely cited Bing-specific CTR studies come from Advanced Web Ranking and Sistrix, with the most recent usable data from 2021-2022.
| Bing Ranking Position | Average CTR Range | Data Source / Period | Key Insights |
|---|---|---|---|
| #1 | 25% – 35% | AWR / Sistrix (2021–2022) | Highest visibility position. Branded searches and strong intent keywords may exceed 50% CTR. |
| #2 | 10% – 16% | AWR / Sistrix (2021–2022) | Significant CTR decline from the first result, often sharper than equivalent Google ranking drops. |
| #3 | 6% – 10% | AWR / Sistrix (2021–2022) | AI-powered results and Copilot integrations may reduce traditional organic click share after 2023. |
| #4–5 | 3% – 6% | AWR / Sistrix (2021–2022) | Enhanced SERP features, schema markup, and compelling titles can improve CTR performance. |
| #6–10 | 1% – 3% | AWR / Sistrix (2021–2022) | Lower page-one positions receive limited visibility, with many searches producing minimal clicks. |
One important split within these numbers: branded versus non-branded queries behave very differently on Bing. For branded queries, position 1 CTR regularly exceeds 50%. For non-branded queries, the ranges above are more representative.
How Bing CTR compares to Google organic CTR
At position 1, Google's position 1 CTR for desktop organic hovers in the same general range, mid-20s to low 30s depending on the query type and SERP layout. The difference becomes clear from position 3 downward.
On Google, users scroll and compare results. On Bing, that behavior is less common. When a Bing user finds what looks like an authoritative answer at position 1 or 2, they tend to click once and stay.
What factors affect your Bing CTR
Position explains a lot, but not everything. Several on-page and SERP factors move CTR up or down at the same ranking position.
Title tag alignment with the query. Bing weighs exact keyword presence in the title tag directly, compared to Google. A well-aligned title that reflects the user's query language achieves better CTR.
Meta description behavior. Bing displays meta descriptions more consistently than Google. A well-written meta that leads with a concrete benefit appears in Bing SERPs more often than it would on Google.
Rich snippets and schema markup. Pages with review stars or other schema rendered visibly in Bing SERPs outperform equivalent pages without schema. If your page type supports it, structured markup is worth implementing.
Domain recognition. Bing's demographic skews older and more brand-trusting. A recognizable brand improves CTR, particularly for commercial queries.
Publication date display. Bing shows article dates prominently, increasing CTR for time-sensitive queries. Review whether updating publication dates is warranted for evergreen content.
When your Bing CTR falls below benchmark
If a page holds positions 1-3 on Bing but CTR is below the ranges provided, the diagnosis usually falls into three categories:
- Title and meta optimization: Ensure your title tag matches the exact query language. Check your meta description for visibility.
- SERP feature suppression: Identify queries still generating organic clicks and optimize efforts there.
- Behavioral signal deficit: If a page has a good position but lower clicks, it may indicate a need to send targeted click signals to Bing to improve relevance and CTR.
FAQs
What is a good CTR on Bing for organic search?
Based on the most recent studies, position 1 on Bing organic generates a CTR of 25-35%.
How does Bing CTR compare to Google organic CTR?
Bing Webmaster Tools provides reliable CTR data for your site, while third-party studies offer directional references.
Can I improve my Bing CTR without changing my ranking position?
Yes, tighten your title and meta description, and send consistent targeted click signals to improve CTR.